Lifecycle Marketing

Email and SMS that keep clients buying.

Klaviyo, Mailchimp, HubSpot, and every lifecycle platform. Strategy, design, copy, deployment, and reporting under one team.

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Extended team

Every channel that keeps a customer coming back.

One

Lifecycle Strategy

Cross-channel strategy across email, SMS, loyalty, and in-app. Owns LTV, retention, and the entire post-acquisition journey. Segmentation strategy, program design, cadence planning, and the roadmap for the first 90 days of retention lift.

Two

Klaviyo Development

Flows, segments, A/B tests, deliverability monitoring. Integrations with Shopify, Recharge, Yotpo, Smile. Custom metric events, template systems, dynamic content, and the Klaviyo CDP for data orchestration across your client’s stack.

Three

SMS Marketing

SMS and MMS programs in Attentive, Postscript, SMSBump. Compliance (TCPA, CTIA), subscriber growth, flow automation, broadcast strategy, and the creative discipline that keeps SMS a channel instead of a nuisance.

Four

Loyalty & Rewards

Loyalty program design and management in Smile.io, Yotpo Loyalty, LoyaltyLion. Points structure, tier design, winback mechanics, VIP programs, referral programs, and integration with your lifecycle flows.

Five

CRM & Marketing Automation

HubSpot, Salesforce Marketing Cloud, Braze, Iterable. Enterprise CRM for B2B and consumer brands, lead scoring, custom automations, data pipeline integration, and the enterprise-tier work that doesn’t fit in Klaviyo.

Rates by specialist role

Priced against typical market rates for equivalent specialists. All engagements begin with a scoped pilot. Senior specialists available at a premium.

Lifecycle Marketing Specialist

from $70 /hr $115/hr typical rate
from $5,600 /mo $9,200/mo typical rate Half-Time · 80 hr/mo
from $11,200 /mo $18,400/mo typical rate Full-Time · 160 hr/mo

Klaviyo Specialist / Developer

from $55 /hr $95/hr typical rate
from $4,400 /mo $7,600/mo typical rate Half-Time · 80 hr/mo
from $8,800 /mo $15,200/mo typical rate Full-Time · 160 hr/mo

CRM Specialist (HubSpot, Salesforce, Braze)

from $70 /hr $120/hr typical rate
from $5,600 /mo $9,600/mo typical rate Half-Time · 80 hr/mo
from $11,200 /mo $19,200/mo typical rate Full-Time · 160 hr/mo

Loyalty Program Manager

from $65 /hr $110/hr typical rate
from $5,200 /mo $8,800/mo typical rate Half-Time · 80 hr/mo
from $10,400 /mo $17,600/mo typical rate Full-Time · 160 hr/mo

SMS Marketing Specialist

from $50 /hr $85/hr typical rate
from $4,000 /mo $6,800/mo typical rate Half-Time · 80 hr/mo
from $8,000 /mo $13,600/mo typical rate Full-Time · 160 hr/mo

Strikethrough prices show typical market rates for equivalent roles. Bright Owl rates reflect mid-level specialists; senior specialists available at a premium.

Add lifecycle marketing to your agency without the hiring.

Tell us what your clients need. We match a senior specialist to the work and start within a business day.

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