Analytics & Optimization

Dashboards, tests, and what to do next.

GA4, Looker Studio, GTM, and conversion optimization. Turn client data into decisions your account managers can defend.

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Extended team

Every measurement surface a modern program needs.

One

Analytics Engineering

GA4, GTM, server-side tracking (GTM Server, Stape), data pipelines (dbt, Fivetran, BigQuery, Snowflake), event architecture. Enhanced Conversions, Consent Mode, Measurement Protocol. The specialists who rebuild measurement after cookies die.

Two

CRO & Experimentation

A/B testing, experimentation framework, personalization, hypothesis frameworks, test prioritization (ICE, PIE). VWO, Optimizely, Convert. The specialists who turn hypotheses into learnings that compound across your client roster.

Three

Data Analysis

Reporting, dashboards (Looker Studio, Power BI, Tableau), SQL analysis, cohort analysis, revenue attribution. The specialists who turn raw data into answers your client’s team can act on.

Four

GA4 & Tracking

Pure GA4 implementation, event taxonomy, Enhanced Conversions, Consent Mode, Measurement Protocol. The specialist who installs the plumbing before the analytics engineer builds the pipeline.

Rates by specialist role

Priced against typical market rates for equivalent specialists. All engagements begin with a scoped pilot. Senior specialists available at a premium.

Analytics Engineer

from $70 /hr $120/hr typical rate
from $5,600 /mo $9,600/mo typical rate Half-Time · 80 hr/mo
from $11,200 /mo $19,200/mo typical rate Full-Time · 160 hr/mo

CRO Specialist

from $60 /hr $100/hr typical rate
from $4,800 /mo $8,000/mo typical rate Half-Time · 80 hr/mo
from $9,600 /mo $16,000/mo typical rate Full-Time · 160 hr/mo

Data Analyst

from $45 /hr $75/hr typical rate
from $3,600 /mo $6,000/mo typical rate Half-Time · 80 hr/mo
from $7,200 /mo $12,000/mo typical rate Full-Time · 160 hr/mo

GA4 / Tracking Specialist

from $45 /hr $75/hr typical rate
from $3,600 /mo $6,000/mo typical rate Half-Time · 80 hr/mo
from $7,200 /mo $12,000/mo typical rate Full-Time · 160 hr/mo

Strikethrough prices show typical market rates for equivalent roles. Bright Owl rates reflect mid-level specialists; senior specialists available at a premium.

Add analytics & optimization to your agency without the hiring.

Tell us what your clients need. We match a senior specialist to the work and start within a business day.

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